3 - Displaying a Story and an Identity
Logo Design for a mock client in NYC. This client, named Drifting Veranda, needed to display brand identity and storytelling. Through iteration and feedback from design professionals, a final design was chosen.
Visual Design
The Request:
The client needed a logo that demonstrates the values of elegance in the context of Jazz. With a request for a logo with various constraints, I iterated intensively on logo designs for this client. Through feedback, I pivoted to and from various ideas: finally landing on the final design above.
The Process:
The logo needed to be visible in the dark, late at night. This informed the darker background with lighter colors. The logo needed to demonstrate brand identity, informing color choice and typography. The weaving of the letters within each other demonstrated an elegant yet simplistic design, fitting for the brand identity and vision.
Tools:
Adobe Indesign
Adobe Illustrator
